“In another experiment, she showed that merely inverting an eye chart so that the large “E” is on the bottom can make people read letters they couldn’t see before. “Because it gets progressively smaller,” she says, “the [standard] eye chart itself tells you, ‘Soon, you’re not going to be able to see.’”
Such findings have very real ramifications for many fields, but none more important than health and medicine. This is the topic of Counterclockwise, in which she argues that our mindless decisions—our deference to doctors’ opinions, our willingness to accept diagnoses, even the way we talk about our illnesses—can have drastic effects on our physical well-being.
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